Q: I am getting great deals for advertising from my local paper, but I don’t know how to write an ad. Can you give me some guidelines?
A: Newspaper/magazine advertisements can be very effective, but expensive. Stick to your budget. Newspapers tend to bring instant results, prompting the client to take immediate action and call you today. So, you must make the most of this opportunity by remembering to use the following guidelines:
1. Have a strong heading to catch the reader’s attention.
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